business blogging, fresh content, inbound marketing, seo

Your Inbound Marketing Requires a Constant Supply of Fresh Content, Part 2

Other quality tips for fresh content ideas are found in part 1 of this article. To see them, select the link in the previous sentence.

Your Content Marketing requires a steady stream of fresh content ideas.

A Picture is Worth a Thousand Words

When you see a great graphic on the Internet that illustrates some idea well, file it away and pull it out when you’re sitting down to write a blog post.

Images themselves are not searchable per se, so it’s important you describe them well in your blog post. A good image can sometimes require 500 words for a good description.

Current Experiences, Challenges, and Successes are Great

Things that are happening in your business make great blog post topics, especially when you can write how a customer of yours benefits from the use of your products or services.

Reuse Old Ideas and Old Blog Posts

People are sometimes reluctant to write a second post on a topic they’ve already covered for fear it will seem repetitive. That belief does not acknowledge the fact that when people arrive at your website via organic search, they are not reading your website sequentially.

If you’ve published an article on a topic previously, and you now have a slightly different slant on the topic or you’ve learned something new, rather than go back and rewrite the prior post, write a new one.

The search engine will bring the visitors to whichever post most closely matches their search query.

When You See a Big Company in Your Industry Do Something Stupid

And you’ve got an opinion about it, you’ve got material for a blog post.

Answer Questions

In your time in business customers and prospects have asked you questions. Now that you’re constantly looking for story ideas and catching ideas as they come, write them down or record them into your smart phone.

Each question a customer or prospect has is a blog post waiting to happen.

Add to Existing Conversations

When you see something that is published on the Internet that you strongly agree with (or strongly disagree with), you’ve got material for a blog post.

Summarize what the other person said, link to their article, and add your perspective.

Learn More…

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