The Importance of SEO Friendly Title Tags
What you call a post title, or an SEO title, is technically called a Title Tag in the language of HTML.
Title tags are the most important piece of real estate on your entire website.
Strong SEO friendly titles will make the difference between your posts being found and your posts not being found.
I know of one case where a person who has hiked Half Dome in Yosemite more than anyone else leads people on hike’s under the name of Mr. Half Dome, maintains a website called hikehalfdome.com.
His name is Rick.
He has become a personal friend of Bill Belew, the person who taught me how to attract an audience to a website through a structured and methodical process of content and publishing.
Bill reviewed Rick’s website and gave him instructions on how to improve his titles.
Two weeks later more people started finding his website, as a result of ONLY updating his title tags.
That’s how much they matter.
At this point I refer you to a post written by Evan Bailyn, the CEO of First Page Sage where he provides a very clear tutorial on how to write great SEO friendly title tags.
His explanation is so good and so clear I will not even attempt to summarize it. Go read it, then take his advise to heart and start creating title tags the way he advises.
I know from first hand experience he’s on target.
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