Reasons why you should break up with your automation tool

Why you need to drop your marketing automation tool

Marketing automation tools for small businesses are excellent tools for lead nurturing.

But have you ever had the feeling that you are wasting your valuable time and effort on a tool that is not giving you results?

The following are some of the signs that you need to let go of your marketing automation tool.

It’s not the right tool for you

Your marketing automation tool may be the most popular tool in the market but not the right tool for you and your business.

Never choose a marketing tool based on public opinion. Get a tool that meets the right combination of cost, features, and ease of use.

Cost

The high end tools (Infusionsoft, Marketo, and now Mautic) provide a fantastic set of features, but if you’re not staffed to take advantage of them, you don’t need them. Maybe Mailchimp or ActiveCampaign is a better fit for your business.

High maintenance

Some marketing automation tools are high maintenance. This is fine if you have a staff devoted to marketing automation, but when you’re a small business and this is someone’s part time responsibility, you need as low maintenance a tool as you can get.

If your marketing automation needs too much work to get up and running, find a better one.

Support issues

Do you feel supported with your marketing automation tool? If it doesn’t support you in driving quality leads it’s probably time to break up with your tool.

 

In conclusion, If your current marketing tool is too hard to learn and too hard to use, you need to find a better tool.

Learn more here about generating leads online…

Download the eBook: The 7 Fundamentals of Being Found Online

 

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