How to develop a video marketing strategy for small businesses

Why video is the future content marketing for businesses

With so many businesses using video in their content marketing efforts (around 70%), how can it be that so many business do video marketing very poorly?

The advantages of video in your content marketing are numerous (increases time on site per session, decreases bounce rate – when done right, provides a format younger people prefer) and the cost and effort to produce videos have never been lower.

So why does it seem so hard to do it well?

As much as small business owners understand and use videos in their marketing strategy, they still don’t get the best results.

Videos have the power of sound, vision, and storytelling to your audience thus being one of the most effective tools for brand awareness and product use.

Since it is said that video is the future of content marketing, how can small businesses effectively engage with their customers using videos?

You should create videos for the following reasons….

Build brand awareness, generate leads and boost engagements with your audience. 

As a small business, use your videos to talk about real issues that resonate with your target audience. Some of these videos will be general and talk about concepts, while others will be “how to”. These videos don’t need to capture people doing amazing things, but rather explain and show how ordinary people (your customers) use your products and/or services and benefit from this use.

To be successful on this you need to identify topics that resonate your target audience and encourage your target audience to watch your videos.

As with written blog posts, one of the best uses of video is to answer questions people have. Every question any customer or prospect has asked you in the past is BOTH a future blog post AND a future video.

You’ve probably heard the term “re-purpose content”. This is one of things meant by that phrase.

Also use videos to tell stories about people making a difference through their use of your products or service. Make those customers who have benefited from your products and/or services the stars of your story.

Generally to be successful with video marketing strategy you need to create the videos of the right length, which varies according to what stage in the buying decision they’re in. The general rule of thumb that no one will watch a 20 minute video is true for someone who is first becoming aware you exist and can possibly solve their problem. It is however NOT true for people who are really digging in and evaluating your solution to see if it fits their needs.

Don’t forget to add a call to action button to every video.

Learn more here…

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