Long tail keyword phrases make it easier to rank for keyword phrases with lower search volumes.

Why “The Long Tail” is Good Both for Keywords and for a Business Strategy

What is “The Long Tail”?

The long tail has to do with finding a niche others are not servicing well and servicing it well.

In terms of keyword phrases I’ll use me as an example.

There are thousands of people selling SEO and Inbound Marketing services. Most of them take the tried and true approach of “follow the money”. Market your services (or goods) to people who can afford to pay.

I’m doing this differently. I’m working to sell Inbound Marketing to very small businesses and very early stage unfunded startups who simply can not afford the $2,000 to $3,000 a month quality agencies require.

I’m working to become Walmart in this space, where everyone else wants to be Neiman-Marcus, or at least Macy’s.

I know people who sell for large expensive digital advertising agencies, and they’re very used to sending proposals to people they know can not afford them.

I want to bring the power of Inbound Marketing to very small businesses. I want to help level the playing field.

My long tail are things like:

  • DIY Inbound Marketing on the Cheap
  • Affordable SEO via Sweat Equity

Let me Give You a Historical Example

Please think about the questions below:

  • Who was the first person to fly solo across the Atlantic ocean?
  • The second?
  • The third?
  • The first woman?

Almost everyone knows Charles Lindberg was the first person.

Almost nobody knows who the second or third person was.

Almost everybody knows the first woman was Ameila Earhart.

What is interesting about this is Ameila Earhart was the third person.

Having said that, what made her world famous was not being the third person, but rather being the first woman.

That’s her “niche”, her area of specialization, her “long tail”.

My next post describes what this means from an SEO perspective.

Learn More…

SEO Needs Link Building


Related Posts

How Blog Comments and Feedback Affect Your Small Business Branding This is part 2 of a two part article. Part 1 can be read via the link below. Part 1 covered: Small Business Branding and Search Engine Optimization...
What is SEO and How does it differ from Inbound Marketing? You've certainly heard the terms Inbound Marketing and SEO, but as the terms are used in different ways by different people, you may be uncertain as t...
Does Google Really Punish Website Rankings through Algorithm Updates? https://youtu.be/o4AF1Xs27uU Below is the transcript of the above video for those of you who prefer to read (and for the search engine robots who r...
Essential Tools for Monitoring Your Local SEO Marketing A prior post provides a brief overview of why a specific set of free tools are all you need for monitoring the progress of your local SEO marketing ef...
What is data-driven content? How is it relevant to your audience? Data-Driven Content: The New Buzz Phrase Data-driven content is when you pay close attention to the analytics of what you publish (blog posts, social...

Leave A Response

* Denotes Required Field