start with why, attend to the daily grind, business success

Why “Starting with Why” is a Good for Your Business, as is the Day to Day Grind

Why “Starting with Why” is a Good Start

Below is the transcript of the above video for those of you who prefer to read (and for the search engine robots who read better than they listen).

=== Start transcript


I’m Kevin Carney of Inbound Marketing University.

Today’s Inbound Marketing Minute addresses the apparent conflict between the understanding of why you do what you do and the day to day doing of it, the repetitive tasks that are necessary to get it done.

The…. To address the why initially…. If you’re not familiar with a TED talk given by Simon Sinek entitled “Starting with Why” do yourself a favor and find it and watch it. It runs about 18 minutes.

He gives an excellent explanation as to why organizations that have a strong sense of why they do what they do, are able to establish and set a direction that everybody gets, employees as well as customers as well as the world at large.

And there’s no ambiguity in shall we say the missions that these organizations embark upon.

Everybody gets it because they have a very strong sense of why.

And that’s good. I really buy into that concept. It’s very important.

However, it seems a bit at odds with the day to day repetitive tasks that are sometimes necessary to get “there”, wherever there is.

And I’ll use Inbound Marketing as an example.

All of the understanding of why you do what you do is not going to get articles and videos published at regular intervals, which is important for the success of your Inbound Marketing.

So you’ve got to do the day to day repetitive tasks, whatever they may be for your appropriate business.

And for Inbound Marketing it’s unquestionably pub…. Unquestionably publishing.

And these tasks are more reminiscent of a pop culture reference… excuse the pop culture reference but, the movie The Karate Kid, where the kid was doing the “wax on wax off” repetitively all day, with no understanding of why he was doing it.

And yet a few scenes later he came to understand that through that repetitive task, he developed some really important skills.

While it seems at first glance that “Starting with Why” and the repetitive….ness of the tasks that are necessary to get you some place without understanding why, that they may be somehow in opposition to each other, but you need both.

Every successful business needs to understand where they’re going, which is set by the Why, and has actually get there, which is achieved through the day to day repetitive tasks.

To learn more, contact us.

Leave a comment below, or fill out the Contact Us form on our website, at

Thank you.

=== End transcript

For more information visit our website at

Or select the button below.

Contact Us

Related Posts

Attracting Leads and Customers Through the Web is not Magic On the one hand, the fact that so many Local SEO Marketing companies tell their prospects and clients that achieving a high search ranking is a myster...
SEO Keyword Research is Market Research as Searches Preceed Buying Keywords Are Not Quite Dead While I personally have published (right on this very website) that the Google Hummingbird algorithm update is the beginn...
Local SEO Marketing | Good Titles Are Critical to SEO Success Your local SEO marketing effort requires good content. Good content is that which is useful to people. An ideal model to use is where one post answ...
ABCs of Inbound Marketing: Permission Based Converts Better Inbound IS permission based! No one likes to be sold, but everyone likes to buy. This is not only a fundamental truth, it is the basis behind what ...
Why you SHOULD be part of a link network and how to avoid penalties If you pay attention to industry news, you know that Google punished members of a few European link networks last week. Which leads to the extremel...

Leave A Response

* Denotes Required Field