lead generation, search engine optimization, seo, inbound marketing, content marketing

Why SEO is Not Dead and Still Matters for Attracting Visitors and Lead Generation

Your SEO Strategy Matters and Will for Years to Come

Clearly people who claim SEO is dead are using a definition of SEO that is different from mine.

I stick to a rather pure idea of Search Engine Optimization, and as long as there are search engines there will be ways to optimize your website for it.

However the details of how you do that change over time.

The following list of SEO tactics are dead, but SEO itself is still relevant, although it’s changed:

  • Keyword stuffing webpages and websites.
  • Buying links from link farms.
  • Creating lots of little “gateway” sites that all link back to one main site.
  • And more

Per the recent study by Brightedge, 51% of all website visitors arrive because someone did an Internet search.

Per a very well written article on LoginRadius.com, organic search (Internet searches) is the marketing channel that gets the most visitors at 54% with email followed close behind at 51%.

If you ignore the need to optimize your webpages and website for search, you do so at your own peril.

But what does work today?

Publishing!

Which is to say if you want your business to obtain a high ranking online, you’ve got to be part whatever it is you do to directly generate revenue, and part publisher. This means blog posts, articles, short videos, maybe some podcasts, etc.

While this sounds intimidating to people who don’t yet have experience in how to do it, in very small businesses it’s a very part time job for one person.

While content production must become a regular business process, it doesn’t need to be expensive, fancy, or take more than 1 to 2 hours a day for someone.

Want to learn more?

Contact Us

Related Posts

Google Publishes Search Quality Rating Guidelines: Everyone Looking fo... Did you know that Google hires humans as Search Quality Raters to rate the quality of websites?Most people think quality is subjective. They belie...
How to be in front of your prospects with lead nurturing Lead nurturing is one of the core parts of any small business marketing strategy.With lead nurturing, you are able to build a strong relationship ...
How critical is online reviews to businesses? What you need to know Does your business have some bad online reviews? Are you afraid they're costing you business?What can you do about them? Can you avoid them comple...
3 reasons why inbound marketing is the way for your small business First thing you need to understand is that inbound marketing is there for you and your small business. Inbound marketing provides you a way to invite ...
Measuring Local SEO Marketing with Google Analytics Google AnalyticsMeasuring local SEO marketing results is a key task (set of tasks really) in your overall inbound marketing effort.This post desc...

Leave A Response

* Denotes Required Field