Your SEO Strategy Matters and Will for Years to Come
Clearly, people who claim SEO is dead are using a definition of SEO that is different from mine.
I stick to a rather pure idea of Search Engine Optimization, and as long as there are search engines there will be ways to optimize your website for it.
However the details of how you do that change over time.
The following list of SEO tactics are dead, but SEO itself is still relevant, although it’s changed:
- Keyword stuffing webpages and websites.
- Buying links from link farms.
- Creating lots of little “gateway” sites that all link back to one main site.
- And more
Per the recent study by Brightedge, 51% of all website visitors arrive because someone did an Internet search.
Per a very well written article on LoginRadius.com, organic search (Internet searches) is the marketing channel that gets the most visitors at 54% with email following close behind at 51%.
If you ignore the need to optimize your webpages and website for search, you do so at your own peril.
But what does work today?
Which is to say if you want your business to obtain a high ranking online, you’ve got to be part whatever it is you do to directly generate revenue and part publisher. This means blog posts, articles, short videos, maybe some podcasts, etc.
While this sounds intimidating to people who don’t yet have experience in how to do it, in very small businesses it’s a very part-time job for one person.
While content production must become a regular business process, it doesn’t need to be expensive, fancy, or take more than 1 to 2 hours a day for someone.
You also need to learn about link building.SEO Needs Link Building