content strategy, content marketing, inbound marketing, seo

Why is Your Content Strategy Not Critical for Inbound Marketing Lead Generation Success?

Is Your Content Strategy Piece Meal and Ad Hoc?

If so, don’t stress it, at least not too early.

When it comes to Inbound and Content Marketing, an imperfect start is much better than a perfect delay.

While having a sound content strategy is a great idea, if your content strategy feels is little “squishy” (for lack of a better word), start anyway.

Doing Content Marketing Improves Your Content Marketing.

As with everything in life, the best way to learn to do something is to do it until you get good at it.

So if at first your overall strategy is lacking, and you feel your initial posts are nothing to brag about, get started and don’t brag about them.

I once fell for a joke (of sorts) that makes an important point. I was handed a pamphlet about the size of a paperback book.

The title was “How to Excel at Anything!”.

When I opened the pamphlet, there was one word written in the center of the page.

It said….. “Practice!”

 

Longevity is a Key Search Signal

All other things being equal (and of course they never truly are) websites that have been around longer rank higher.

So every day you delay is one day of website content you’re not creating.

The screenshot below shows what is called the Google Sandbox Effect.

google-sandbox

 

 

 

 

 

 

 

 

 

 

This is where Google doesn’t rank a website until it’s been around long enough to “earn it dues” in a manner of speaking.

What’s More Important? Getting Everything Right? Or Starting Now?

When it comes to Content or Inbound Marketing, they’re both important, but getting started now has the higher sense of urgency.

Ready to Start Now?

We’ll be happy to help you too.

Contact Us

 

 

 

Related Posts

What do Newsrooms and Journalists do That Online Marketing Needs to Le... This is the 2nd article in a 2 part series. Part 1: What Can Online Marketing Learn From Newsrooms and Journalists? As you can probably guess fr...
Using Google Analytics Data to Guide Conversion Optimization and Lead ... Using Google Analytics for Conversion Optimization Even though Google Analytics is a free tool, when you setup Conversion Goals in advance, you can g...
Your Inbound Marketing Requires a Constant Supply of Fresh Content, Pa... Other quality tips for fresh content ideas are found in part 1 of this article. To see them, select the link in the previous sentence. Your Content...
Why do Small Sites Outrank Large Sites? Isn’t Content Key? The answer is because the Google algorithm is very sophisticated in terms of what content is deemed to be of high quality. This is described in gre...
How do industry thought leaders help you with content curation? How do industry thought leaders help you with content curation? https://youtu.be/LKNXdZ9JoTU Below is the transcript of the above video for those ...

Leave A Response

* Denotes Required Field