In a Word, What Makes Small Business SEO Different is….. Money (or perhaps lack thereof)
Small businesses don’t even have budgets for content development, let alone link building and social media community management.
Small businesses have to find a way to compensate for this lack of resources.
Even the HubSpot toolset at $800 a month is too much for most of the small business owners I talk to.
Small Businesses Need to Work Together
One of the most difficult aspects of SEO for the new website is being found requires having been found.
In this context of SEO, having been found means your site is:
- Linked to
- Commented upon
- Shared via social media
Big businesses throw money at this. They literally hire people to do all of the above. Some even go so far as to bring up a lot of small websites to link to their main website from. This is an effective strategy, but a an expensive one.
Small businesses simply do not the means to do this.
And the way we compensate is to join forces into communities committed to growing our collective businesses through networking across the Internet.
In the same way that we get to know each other in face to face business networking meetings and (hopefully) send referrals back and forth, we do the same thing across the Internet.
Imagine a Community who Helps Each Other
You link to their websites. You comment on their posts. You share their posts via social media (especially Google Plus).
They in turn do the same for you.
This creates a community of small business Inbound Marketing people who create a rising tide situation where the rankings of all the website are lifted by all the other websites.
When Money is Tight, You Share
The sharing economy includes our cars, our spare bedrooms, spare storage space, and now it includes us sharing website links, blog comments and social shares.
To Learn More…SEO Needs Link Building