What is Lean Content Marketing?

Content marketing on the cheap.

It’s not that lean content marketing is an effective search engine optimization technique, it’s that content marketing is.

The lean part is what makes it such that small businesses and early stage startups can afford it.

As you (hopefully) know by now, the core activity of content marketing is publishing, and doing so in a way that gets the attention of the search engines such that they then bring you your desired audience via organic search traffic.

So lean content marketing is learning how to publish fresh content daily, and to do so on the cheap.

What Does “Publish Daily” Mean?

It actually means exactly what it says. You publish fresh content to your website EVERY DAY. Preferably more than once a day.

Doesn’t Quality Suffer When You Publish So Often?

Not if you do it right.

Rule #1 is Don’t Write Crap, but publishing often does NOT mean you must publish crap.

The key is to learn to…..

Think Like a Journalist

Which means among your other daily responsibility and tasks, you crank out two short high quality blog posts.

How long does this take?

When first learning it seems to take forever, but after as little as a month you’ll get it to where you can research, write, and schedule two quality blog posts in 45 minutes (for real).

Part of the key is to always be looking for story ideas.

For tips on how to do that, please follow the link below.

Continuously Finding Fresh Content Ideas for Your Inbound Marketing Blog

To Learn More…

SEO Needs Link Building

 

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