What is the importance of videos to small businesses?

Why every business need videos in their marketing strategy

In the past, video was a nice to have strategy for small business online marketing, but now so many small businesses have success with video it has become a must have strategy.

Small businesses always work under a tight schedule and implementing a video marketing strategy can sometimes feel daunting for some businesses.

This articles should convince you adding video marketing into your marketing mix makes sense.

Videos improves your website SEO

When it comes to driving traffic to your website, videos work great. Putting videos on your website will improve your search engine optimization, provided you put the video transcript in the blog post under the video.

Video keeps visitors on your site longer

People who read blog posts often quite a post after a scan of a few seconds. A 2 minute video on the other hand generally keeps people on the webpage for at least 2 minutes. This indirectly helps your SEO.

Videos helps build trust and boost engagement

According to HubSpot, using a video on your landing page can increase your conversion rates by 80%.

Videos on your website allows people to absorb important information easily. Also build trust with your videos as they are perfect to clear possible misconceptions about your product or service.

Video marketing strategies yield strong results and will help you stay ahead.

Learn more here…

Download the eBook: The 7 Fundamentals of Being Found Online

 

Related Posts

Search engine optimization. Online marketing scheme for your business If you are already running an online marketing campaign for your small business or you want to start your marketing campaign online, one strategy that...
Adjustments on your business marketing plan for growth Your small business marketing may seem to be working well for your small business, but if ever there was an area where incremental improvements week o...
Business Blogging Essentials to Attract Your Crowd for Busy Entreprene... Bearing in mind that the goal is not to publish blog posts per se, but rather to use business blogging as the core of your Inbound Marketing efforts, ...
Sales Funnels for Small Business: Moving Leads and Prospects to a Sale Sales Funnels 101 The classical definition of a sales funnel is the processes and systems you implement to move leads step by step through your selli...
How to Increase small business website conversion rate Increasing your conversion rates is extremely crucial. You can double the number of leads your business receives through your website in the follow...

Leave A Response

* Denotes Required Field