What is the importance of videos to small businesses?

Why every business need videos in their marketing strategy

In the past, video was a nice to have strategy for small business online marketing, but now so many small businesses have success with video it has become a must have strategy.

Small businesses always work under a tight schedule and implementing a video marketing strategy can sometimes feel daunting for some businesses.

This articles should convince you adding video marketing into your marketing mix makes sense.

Videos improves your website SEO

When it comes to driving traffic to your website, videos work great. Putting videos on your website will improve your search engine optimization, provided you put the video transcript in the blog post under the video.

Video keeps visitors on your site longer

People who read blog posts often quite a post after a scan of a few seconds. A 2 minute video on the other hand generally keeps people on the webpage for at least 2 minutes. This indirectly helps your SEO.

Videos helps build trust and boost engagement

According to HubSpot, using a video on your landing page can increase your conversion rates by 80%.

Videos on your website allows people to absorb important information easily. Also build trust with your videos as they are perfect to clear possible misconceptions about your product or service.

Video marketing strategies yield strong results and will help you stay ahead.

Learn more here…

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