Evergreen Posts Never Get Old and Outdated
There are two broad categories of posts for your Inbound Marketing effort.
Evergreen posts not focused on a current event. Evergreen posts are always relevant and never get old. An example evergreen post might be “50 every day uses of WD-40”.
Timely or Current Posts
Let’s say some photographer takes a picture of a Kardashian using WD-40 and you almost immediately thereafter publish a post in which you say something like “If famous person X believes in WD-40, you should too”.
That is an example of using a topic of current interest.
Evergreen vs Timely
Versus is a weird way to state this because your Inbound Marketing effort benefits from both, but each type has a different place.
Their ability to attract visitors to your website via Organic Search does not drop off after the news cycle moves on.
Is There a Best Ratio?
The short answer is… “It depends”.
If you’re writing about bathroom remodeling, you’ll probably have 1 timely post for every 20 evergreens.
On the other hand, if you’re writing about Hollywood trends and gossip, you’ll probably have 49 timely for every 1 evergreen.
What works best for you depends entirely upon what your desired audience expects.
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