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This question was asked yesterday by a member of the community who wants to outrank that page.
We’ve all heard there are 220+ factors influencing the ranking of a webpage for a specific search phrase, but you do not however have to know all of them to see why a certain page ranks to high.
In the example provided a specific page on photo.stackexchange.com ranks consistently #1 or #2 on Google for the phrase “tripod alternatives“.
Stack exchange is a very large Q&A website, or actually a collection of very large Q&A websites.
It is a massive repository of content that is constantly being updated in the same way the Wikipedia is. As a result of Stack Exchange being so large and providing useful answers to common questions, it has a lot of inbound links which raise the authority of specific web pages and the domain overall.
In numerical terms, photo.stackexchange.com has a domain authority of 82, which is very high, considering the highest possible domain authority is 100.
So why does that page rank so high?
It’s on a very high authority domain and it has engagement. One person asked a question, and 17 people provided answers.
How do you approximate this on your website?
Your two options are:
- Install forum software on your website and create a discussion forum area on your site.
- Try to do the same with your blog posts by inviting comments and discussion.
Your other focus needs to be to keep on cranking out interesting and useful content.
Publish, publish, and publish some more. Even when you don’t feel like it.
Over time your website will become a large repository of content that others link to.
To learn more about what Inbound Marketing is and how it can benefit your business…SEO Needs Link Building