I’ve experienced it myself and I’ve heard a similar experience from many other small business owners.
A customer has an exceptionally positive experience. You suggest they provide you an online review. They swear they will.
Then they don’t.
They buy from you again later, they’re thrilled again. They again say they’ll put in a review, but they don’t.
What can you do to encourage them to follow through?
We lead busy lives. Your customers to do.
I’m sure they intend to follow through.
How do Your Encourage Customers to Submit Online Reviews?
You need to ask.
If you’re a brick and mortar business, install a good high speed public WiFi, and ask them to do so on their smart phones before they leave.
Simply tell them online reviews are important for online marketing and if they would be so kind you would be very thankful.
If they’re rushed and can’t do so before they leave, send them an email reminder with a link to the review site you prefer.
If you provide products or services remotely, you best option is to start with the email request and reminder.
In your message (in person and via email) simply explain how positive online reviews will help you and ask if they would be so kind.
Make it Easy
This is the purpose of the public WiFi and the email with the links. Assuming that busy-ness is the reason why people do not follow through, make it as painless as possible.
To Learn More…SEO Needs Link Building