Small websites outrank larger websites when the content serves a specialized niche with little to no competition.

Why do Small Sites Outrank Large Sites? Isn’t Content Key?

The answer is because the Google algorithm is very sophisticated in terms of what content is deemed to be of high quality.

This is described in great detail in a document Google titles the Search Quality Rating Guide.

Allow me to summarize (and this is the ultimate in being a condensed version).

Search Query and User Intent

For every search query, the user has one of three intentions (per Google). They are trying to do something, learn something, or find something.

Webpage Usefulness to Search Query and User Intent

Relative to the search query and the user intent, the various pages on the Internet provide varying levels of usefulness.

Google uses a four point scale. The ratings are:

  1. Useful
  2. Relevant
  3. Slightly relevant
  4. Useless

Therefore….

A very small site with very few pages CAN be the most useful page on the entire Internet relative to one or more specific search queries which imply a certain user intent.

However….

A small site outranking a larger site is the exception not the rule.

In general, for most search queries, sites like Wikipedia and news sites (industry news sites are still news sites) tend to outrank business blogs.

Why?

Because Wikipedia and journalistic (is that a real word?) sites tend to be what the search engines find desirable.

They are very large repositories of quality (as in useful) content that is updated very frequently.

And Therefore….

When you’re not lucky enough for your business niche to contain very little competition, your best strategy is to turn your business blog into an online magazine catering to your desired audience, and publish good stuff frequently.

SEO Needs Link Building

 

Related Posts

Content Marketing Measuring and ROI for Small Business and Early Stage... Measuring Content Marketing Success I read some articles that talk about objective measurements of Content Marketing ROI while other claim Content Ma...
Internet Marketing Strategy | Images w/ Good Captions and Descriptions This post is part of a series about the Internet marketing strategy I call Inbound Marketing, and is part of a sub-series on how to ensure every blog ...
The Importance of Video to Inbound Marketing SEO and Lead Generation Why is Video Important to Inbound Marketing? On the lists of things you MUST HAVE for successful lead generation through Inbound Marketing, video alw...
Internet Marketing Strategy | Plugin with SEO: Contextual Related Post... This post is part of a series about the Internet marketing strategy I call Inbound Marketing, as well as part of a sub-series on the technical aspects...
How to Create Landing Page Forms for High Quality Leads Before I get to the form part of the landing page, I'll talk a little about landing page design in general. Landing pages should be sparse and cont...

Leave A Response

* Denotes Required Field