Small websites outrank larger websites when the content serves a specialized niche with little to no competition.

Why do Small Sites Outrank Large Sites? Isn’t Content Key?

The answer is because the Google algorithm is very sophisticated in terms of what content is deemed to be of high quality.

This is described in great detail in a document Google titles the Search Quality Rating Guide.

Allow me to summarize (and this is the ultimate in being a condensed version).

Search Query and User Intent

For every search query, the user has one of three intentions (per Google). They are trying to do something, learn something, or find something.

Webpage Usefulness to Search Query and User Intent

Relative to the search query and the user intent, the various pages on the Internet provide varying levels of usefulness.

Google uses a four point scale. The ratings are:

  1. Useful
  2. Relevant
  3. Slightly relevant
  4. Useless

Therefore….

A very small site with very few pages CAN be the most useful page on the entire Internet relative to one or more specific search queries which imply a certain user intent.

However….

A small site outranking a larger site is the exception not the rule.

In general, for most search queries, sites like Wikipedia and news sites (industry news sites are still news sites) tend to outrank business blogs.

Why?

Because Wikipedia and journalistic (is that a real word?) sites tend to be what the search engines find desirable.

They are very large repositories of quality (as in useful) content that is updated very frequently.

And Therefore….

When you’re not lucky enough for your business niche to contain very little competition, your best strategy is to turn your business blog into an online magazine catering to your desired audience, and publish good stuff frequently.

Download the eBook: The 7 Fundamentals of Being Found Online

 

Related Posts

ABCs of Inbound Marketing: ZigZag with Agile Marketing By zig zag what I mean is Inbound Marketing provides you enormous detail of what's happening with which you make course corrections as often as you ne...
Internet Marketing Strategy | Technical Aspects of Inbound Marketing This post is part of a series about the Internet marketing strategy I call Inbound Marketing. To access the lead post please click the link in the pri...
Educating Your Customers and Prospects Improves Your SEO and Attracts ... In What Way is Good SEO a Form of Education? Google ranks websites that provide interesting and useful content. Website that provide a lot of usef...
Obtaining the #1 Search Engine Spot on Google with a Single Piece of C... What a niche! An article published in the New Zealand Herald titled "The effectiveness of content marketing" provides an example of someone named Lor...
How to optimize images for your small business website Does your product photo show up when people do a google search? When it comes to Search engine optimization, it's important to optimize your images fo...

Leave A Response

* Denotes Required Field