Content curation is where you provide a summary and some analysis on content published by someone else.

It works and helps draw visitors to your site for the following reasons:

If It’s Good, It’s Good, Independent of Who Wrote It

If the content answers a question well, or makes a good point, does it matter who wrote it? I do however wish to emphasize one important point and that is the importance of adding something to conversation. If all you’ve got to say is “check this out, it’s really good” you should find something else to curate.

Citing Experts Brings Credibility

Especially if the experts at famous. Let’s say your industry is food and Jamie Oliver made a great point about something (school lunches perhaps). People interested in food (and possibly school lunches) tend to want to know what he says.

If the person is so famous they’re searched for a lot, that is an added benefit.

Being a Good Filter

One huge problem with the Internet is the overabundance of information, most of which is low quality. If you really get into content curation, your site can become known (over time) as a good filter for quality content.

Of course to pull this off you must exercise high standards in what you do and do not curate.

Your Perspective Matters

To me this final point is the main point. You have a point of view. Others on the Internet say things you agree with and say things you disagree with. Content curation is an opportunity for you to promote the good stuff while correcting the bad stuff.

I stated earlier you need to have an opinion. Don’t be afraid to share it.

This acts as a filter to you. People who get your perspective will pass through your filter whereas people who don’t won’t. And that’s actually a good thing.

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