The Many Essential Benefits of Blogging for Business
Maybe you’ve heard the phrase “Content Marketing” and been told how it’s the future of marketing. Per Seth Godin…
Content Marketing is the only marketing left.
Since the core activity of Content Marketing is Blogging, you can just as easily and truthfully say….. Blogging for business is the only marketing left.
The obvious question to ask now is, why is this true?
Improves the SEO of Your Website
SEO stands for Search Engine Optimization. In the purest form SEO is the technical aspects of your website that make it easy for the search engine robots to find your site and index your site.
Having said that, what the search engine robots index are the pages on your website. And the more pages your website has: 1) your website will match more and different search queries (keywords and keyword phrases), and 2) the more webpages your website has, the higher it ranks in general.
Continuous publishing to your website both raises the website ranking in general and causes your website to match a wider range of search queries.
Blogging Helps Build Your Audience
The best website visitors are the ones who arrive via organic search. That is because you know beyond a shadow of a doubt they have an interest in what your website is about.
If they did not they would not become a website visitors at all.
Continuous publishing to your website attracts your desired audience. Some of which will become prospects for your business.
You Speak Directly to Your Audience
And gives them the chance to speak back through blog post comments and your Contact Us form.
The communications are direct and unfiltered. You tell the world what matters, what doesn’t, and why. They tell you their impressions, concerns, etc. It’s a wonderful way of directly speaking to and hearing from your audience.
Done Properly, It Generates Leads
Done properly means you’ve implemented conversion strategies effectively.
Conversion is the process of walking a person (in this case a website visitor) through their buying decision process one step at a time until they become a customer.
I say “done properly” because it’s easy to do wrong, and many do. What matters most is you understand the decision process people go through in the course of buying from you, and you implement that decision flow via the Call to Actions (CTAs) of your website.
Blog Often, Think Big
It makes a lot of sense to publish the “How to” style of posts and the “The answer is” style of post. Do not however limit yourself to this level of detail.
You must also publish posts that show the big picture. What is called Thought Leadership.
Rather than my repeating what Thought Leadership SEO is, please select the link in the prior sentence.
You also need to learn about link building.SEO Needs Link Building