inbound marketing, blog post titles

Why Blog Post Titles are Critical to Successful Local SEO Marketing

The most valuable real estate in your entire blog is the title of your blog posts.

This is because the search engine robots pay special attention to them.

Good titles will enhance your efforts. Bad titles will hinder.

So how do you create good high quality SEO titles that help your Inbound Marketing efforts?

It’s easier than most people think.

Use longer titles

You have 70 characters to use. USE THEM!! That allows you 7 or 8 words.

You want to use as many of the 70 characters as you can without going over. Ideally you do not use any words from your title twice. This gives you more combinations of words the search engines will index your post for.

Imply a promise, imply a benefit

Your title is a headline. You should imply a benefit or promise to your reader. We LOVE that stuff!!! And it’s good marketing.

In addition to being very important for the search engine robot, your title (along with your meta-description) are the first chance you have to appeal to a human being.

Write a title that implies there is good and useful information to be in in the post.

Top 10 lists work

For whatever reason, the human mind loves “Top 10 uses of…”, “5 best ways to…”, etc, etc, etc. This is a great title format for your evergreen posts.

 

When your business needs more traffic, more leads, and more business…

SEO Needs Link Building

 

 

Related Posts

Small Business and Small Budget Content Marketing Creatives to Attract... The Importance of Content Marketing Creatives This post was inspired by a recent article by Kelsey Libert titled "The 9 Biggest Pitfalls You’ll Face ...
Writing Quality Content Requires Practice and is Improved by Doing | I... The Best Way to Learn to Write, is to Start Writing Hubspot produces some very good eBooks on a variety of topics, but I really have to give them kud...
Does Your Online Marketing Diverge from Your Offline Conversations? Small Businesses Often Don't Do "Branding" Which is a worthy exercise. Branding your small business is really an exercise in finding out "Who do y...
How to Sell More Easily and Naturally with Presuppositions Presuppositional Phrases are the Language of Advertising “Nothing whitens better than Crest” “Why suffer another summer?” “This year, I’ll stop...
Successful Local SEO to Grow Visibility, Traffic, and Generate High Qu... Successful Local SEO Local SEO is different from non local SEO. Within Google Webmasters Tools, you can set a desire for your web pages to be visi...

Leave A Response

* Denotes Required Field