How to implement and measure your inbound marketing

Where do businesses go wrong with inbound marketing?

As a small business with limited capital, inbound marketing is a natural strategy that produces significant return on investments, when done well (which is not that hard).

To most small businesses, inbound marketing just makes sense, but most don’t know how to proceed and can’t afford to outsource to an agency or consultant.

Developing a proper strategy that produces results your small business needs is easier than you’ve been told, but does require focus and committment..

So where do small businesses go wrong with inbound marketing?

They think it looks like marketing when in fact it looks like journalism. Inbound Marketing is all about publishing and being educational.

Useful content rules the day, not “just” content.

Creating your inbound marketing strategy.

Before you start updating your business website, 1st have a roadmap for implementation and measurements of your inbound strategy.

Therefore consider the following for creating your inbound marketing strategy.

Metrics.

Identify your audience.

Develop marketing personas (but don’t stress this, you will make changes).

Identify what to measure:

  • Visitors from organic search
  • Conversion events
  • % of visitors who are new
  • Most read content

Start Publishing and measure your results

Publishing means EVERY DAY, and it’s not as hard as it sounds.

If you need to find a writer in a remote part of the world to help you, contact us. We’ll help you.

Use Google Analytics to monitor progress.

Make adjustments as needed (and some will be needed).

Most importantly, get started.

Learn more here…

Download the eBook: The 7 Fundamentals of Being Found Online

 

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