What is content curation and when does it make sense to do it?
Below is the transcript of the above video for those of you who prefer to read (and for the search engine robots who read better than they listen).
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I’m Kevin Carney of Inbound Marketing University.
Today’s Inbound Marketing Minute is about Content Curation.
Content curation is where rather than generating an original piece of content on your own, you provide analysis or summation of original content produced by somebody else.
Some people feel that content curation is sleazy and a lazy way of doing Inbound marketing, and it definitely can be.
Alternatively, it can be an effective way of generating useful content.
I curate content when I read something somebody else wrote that I strong agree with or strongly disagree with.
So the key…. Um, trigger that tells me whether I should or shouldn’t curate a piece of content is do I have a strong opinion about what has been said, and do I feel I have something to add to the conversation.
So in summary, content curation is not necessarily a bad thing, it can be used effectively, but don’t get carried away.
Don’t curate the bulk of your content.
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