Working to rank for "a" keyword is off topic since mature websites rank for hundreds of different keyword phrases.

What should I do to get a keyword ranking on Google’s first page? What are some tips?

If you’re trying to rank for “a” keyword, you’re leaving aside opportunities to attract organic traffic.

Mature websites rank for hundreds and in some cases thousands of different keyword phrases, some appear on page 1 of the search engine result page, other appear on page 42.

The key to ranking is for your site to provide great content relative to what people are searching for (hence our collective focus on keywords) but some keywords are so competitive it might take you years to obtain a high ranking.

To illustrate this point I’ll use the website of my sister in law’s medical practice. Double click in the image to see a larger copy.

Mature website rank for hundreds if not thousands of keyword phrases search terms




























As you can see from the bottom right of the image, that site ranks for 999 different search terms. The highest ranking ones appear on page 1. The lowest ranking one appears on page 42 (for real, that’s not “just” a Douglass Adams reference as the first one was).

So how do you rank your website for a large set of search terms?

You publish and you publish A LOT.

Please notice the chart below. It’s from Google Analytics and it shows overall website traffic to a website for a period of about 5 months. Again, to see a larger image, double click within the image.

growing website traffic is a matter of publishing original content (curated and not) and promoting that content via social media

Growing Website Traffic






This was the result of publishing a lot of short posts at regular intervals. To be precise, posts were published every 8 hours for a period of about 3 months.

You can see from the chart what happened.

Learn More…

Download the eBook: The 7 Fundamentals of Being Found Online


Related Posts

Converting Website Visitors: Use Obvious Calls to Action The first principal of website conversion for your travel business (any business actually) is to tell your website visitors what specific action you w...
Internet Marketing Strategy | Captcha Plugin for WordPress Sites This post is part of a series about the Internet marketing strategy I call Inbound Marketing. It is also part of a sub-series about securing your Word...
How to drive traffic to your landing page. Small business marketing After creating nice landing pages on your small business website, it’s now time to drive potential traffic to your landing pages. There are two mai...
Inbound Marketing and SEO Tools to Help Generate Leads Through Your We... Let me first clarify what this post is not. It is not a comprehensive list of SEO and Inbound Marketing tools, but rather is a list of the essential t...
ABCs of Inbound Marketing: Just Hit Publish Again and Again Just Hit Publish!! This article is part of the larger series titled the ABC's of Inbound Marketing. For access to the entire series select the link ...

Leave A Response

* Denotes Required Field