Working to rank for "a" keyword is off topic since mature websites rank for hundreds of different keyword phrases.

What should I do to get a keyword ranking on Google’s first page? What are some tips?

If you’re trying to rank for “a” keyword, you’re leaving aside opportunities to attract organic traffic.

Mature websites rank for hundreds and in some cases thousands of different keyword phrases, some appear on page 1 of the search engine result page, other appear on page 42.

The key to ranking is for your site to provide great content relative to what people are searching for (hence our collective focus on keywords) but some keywords are so competitive it might take you years to obtain a high ranking.

To illustrate this point I’ll use the website of my sister in law’s medical practice. Double click in the image to see a larger copy.

Mature website rank for hundreds if not thousands of keyword phrases

drcarney.com search terms

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

As you can see from the bottom right of the image, that site ranks for 999 different search terms. The highest ranking ones appear on page 1. The lowest ranking one appears on page 42 (for real, that’s not “just” a Douglass Adams reference as the first one was).

So how do you rank your website for a large set of search terms?

You publish and you publish A LOT.

Please notice the chart below. It’s from Google Analytics and it shows overall website traffic to a website for a period of about 5 months. Again, to see a larger image, double click within the image.

growing website traffic is a matter of publishing original content (curated and not) and promoting that content via social media

Growing Website Traffic

 

 

 

 

 

This was the result of publishing a lot of short posts at regular intervals. To be precise, posts were published every 8 hours for a period of about 3 months.

You can see from the chart what happened.

Learn More…

Download the eBook: The 7 Fundamentals of Being Found Online

 

Related Posts

Local SEO Marketing: Lead Generation and Website Conversion Is conversion the process of generating a sale, or the process of generating an introduction to someone who wants more information and may later becom...
Small Business Branding and Search Engine Optimization Techniques What Do Small Business Branding and Search Engine Optimization Techniques Have To Do With Each Other? Look at the question one way and the answer is ...
Growing Website Traffic and Generating Leads through Inbound Marketing Growing Website Traffic Commitment and the willingness to work at it is what separates those who are successful at attracting higher levels of websit...
Internet Marketing Strategy Preparation | Your Website Title Matters This post is part of a series about the Internet marketing strategy I call Inbound Marketing, and is also part of a sub-series about the preparation t...
Effective Use of Video in Online Marketing: Attracting Your Audience? ... The Place for Video in Online Marketing There are two main parts of online marketing. Attracting Your Audience This is what we commonly call SEO (S...

Leave A Response

* Denotes Required Field