Below is the transcript of the above video for those of you who prefer to read (and for the search engine robots who read better than they listen).

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I’m Kevin Carney, the principal instructor of Inbound Marketing University bringing you today’s Inbound Marketing Minute.

People often ask me…. What is the secret to success in attracting visitors to your website through organic search?

It should hopefully come as no surprise that the secret to success here is like the secret to success in other areas of life.

And the answer is… consistency and persistence.

There’s no magic bullet.

Everyone’s looking for a shortcut.

Most of the easy shortcuts have been eliminated by Google through algorithm updates.

And the chances are very good that if you’ve found a shortcut that has not been eliminated, it will be in a future Google algorithm update.

To learn more about attracting your audience to your website through organic search, and converting website visitors into leads, contact us.

You can leave a comment below, or find the Contact Us form on our website, which is

Thank you, and take care.

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