Is there any difference between doing SEO for a brand new site vs an older site?

What is the Difference of Doing SEO of an Entirely New Website and an 18 Month Old Website?

Hopefully there is none, but…

My initial response is there is no difference between doing SEO for a brand new site vs an older site, but upon a short reflection I realize that is not necessarily true.

The two “possible” differences that jump out at me are:

  1. The older website is probably past the Google Sandbox Effect already, so once you start publishing daily you should see your website traffic start to slowly climb every month right away.
  2. On the other hand if someone did SEO for the older website and violated some of Google quality guidelines your website may rank low due to Google penalties.

Google Sandbox Effect

The Google Sandbox Effect affect is when brand new websites attract very few visitors via organic search due to them being very new.

The Google Analytics chart below shows a very dramatic example of the Google Sandbox effect. This was a website that for the first few months published 3 short posts a day (short being 200 to 250 words).

Double click the image below to see an enlarged view.

This Google Analytics chart shows a very dramatic example of the Google Sandbox Effect. After a few months the levels of traffic arriving via Organic Search increased dramatically in the course of a week or so.

The Google Sandbox Effect

 

 

 

 

 

As you can see, for the first few months very few visitors arrived at all, then suddenly in the course of about a week significant numbers of visitors started arriving.

Penalized by Black Hat or Grey Hat SEO?

This one is much tougher. How can you know if your site has or has not been penalized? First ensure your site is configured with Google Search Console (formerly known as Google Webmasters Tools) and see if Google sends you any messages about your site.

Second install the Moz toolbar for Chrome and use it to look at your site.

If you see any indicates this is the case, you have two choices:

  1. Start the laborious process of slowly fixing what’s broken and wait for Google to remove the penalties, or
  2. Scrape the domain name and website completely and start a new one.

Both those options are bad, but if your site is being penalized you have no choice. You must go through one or the other.

Learn More…

SEO Needs Link Building

 

Related Posts

Local SEO Marketing Questions: What Exactly is SEO? What exactly is SEO? SEO stands for Search Engine Optimization. Over the last several years there have been different definitions put forth as to what...
Internet Marketing Strategy | Securing Your WordPress Website This post is part of a series about the Internet marketing strategy I call Inbound Marketing. To access the lead post please click either of the link ...
Local SEO Marketing Lead Generation: Content Creation Ideas Local SEO Marketing, which is a specialized form of Inbound Marketing, is all about content and publishing. The phrase "publish or perish" no longer ...
Operational Elements of a Successful Business Blog: Inbound Marketing This post is the 2nd in a 2 part series. The prior post is: The Advantages and Elements of an Effective Business Blog: Inbound Marketing This po...
Internet Marketing Strategy Preparation | The Importance of Search Fri... The Importance of Search Friendly Website Taglines This post is part of a series about the Internet marketing strategy I call Inbound Marketing, and ...

Leave A Response

* Denotes Required Field