This is part 2 of a 2 part article.

Part 1: What is SEO? A Primer on Generating Leads Through Online Marketing

Part 1 gave a technical description of SEO, then to contrast SEO from “not SEO” provided a few examples of things that are not SEO.

Now A Less Technical Definition of SEO

Search Engine Optimization is when you publish content (articles, stories, videos, etc) to your website in such a way as to strike an optimum balance between appealing to a person and appealing to a search engine spider.

When someone writes for people without regard to formatting the webpage for search engines, they may right great stuff, but no one will ever find it.

When someone writes for the search engines without regard to people, they write crap no one wants to read.

SEO is when you strike the right balance.

In short, SEO is publishing, formatted properly for the web.

Write for People, Format for Search Engines

So the next question is, what do people want?

Even to this, look to Google for guidance. According to Google people to go search engines to; learn things, find things, and do things.

When you pause a minute to think about how you use search engines, you realize they’ve got a point. Not only that, but it’s the basis of how they rate websites and webpages.

Google actually labels high quality webpages as “Useful”.

So your goal is to publish stuff that is useful. Stuff that helps people learn things, find things, and do things.

Should You Use Video?

If it helps you provide a more useful experience to your website visitors, you should. If your website visitors would find a mortgage payment calculator to be useful, that clearly will not be a video.

Should You Use Infographics?

Again, do they convey useful information?

Should You Publish Often?

Yes. Websites that are updated more often rank higher.

To Learn More…

SEO Needs Link Building

 

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