seo, inbound marketing, organic search traffic, referral traffic

What is Successful SEO Today? Post Panda, Penguin, and Hummingbird?

This is part 2 of a 2 part article.

Part 1: What is SEO? A Primer on Generating Leads Through Online Marketing

Part 1 gave a technical description of SEO, then to contrast SEO from “not SEO” provided a few examples of things that are not SEO.

Now A Less Technical Definition of SEO

Search Engine Optimization is when you publish content (articles, stories, videos, etc) to your website in such a way as to strike an optimum balance between appealing to a person and appealing to a search engine spider.

When someone writes for people without regard to formatting the webpage for search engines, they may right great stuff, but no one will ever find it.

When someone writes for the search engines without regard to people, they write crap no one wants to read.

SEO is when you strike the right balance.

In short, SEO is publishing, formatted properly for the web.

Write for People, Format for Search Engines

So the next question is, what do people want?

Even to this, look to Google for guidance. According to Google people to go search engines to; learn things, find things, and do things.

When you pause a minute to think about how you use search engines, you realize they’ve got a point. Not only that, but it’s the basis of how they rate websites and webpages.

Google actually labels high quality webpages as “Useful”.

So your goal is to publish stuff that is useful. Stuff that helps people learn things, find things, and do things.

Should You Use Video?

If it helps you provide a more useful experience to your website visitors, you should. If your website visitors would find a mortgage payment calculator to be useful, that clearly will not be a video.

Should You Use Infographics?

Again, do they convey useful information?

Should You Publish Often?

Yes. Websites that are updated more often rank higher.

To Learn More…

Download the eBook: The 7 Fundamentals of Being Found Online

 

Related Posts

Increase Search Ranking and Lead Generation with Google+ The core of Local SEO Marketing is having a high search ranking with the major search engines, most notably Google. Although Google is not the only s...
Get Found via Inbound Marketing | Create Leads for Your Travel Agency Travel agents, and the travel business in general is a perfect fit for Inbound Marketing. Inbound Marketing is all about publishing useful high quali...
Attracting Leads and Customers Through the Web is not Magic On the one hand, the fact that so many Local SEO Marketing companies tell their prospects and clients that achieving a high search ranking is a myster...
Small business marketing. What should you automate on your website? Automation for small business basically mean that small business can convert traffic to leads and nurture these leads without needing a person to atte...
Short and Focused Content is Your Key to Inbound Marketing Success We live in an age of diminishing attention spans. The speed with which we comprehend a web page is a huge factor in the user experience. Why do you...

Leave A Response

* Denotes Required Field