You’ve certainly heard the terms Inbound Marketing and SEO, but as the terms are used in different ways by different people, you may be uncertain as to what precisely they mean and how they differ.
The difference may be perceived a subtle, but it’s important.
Inbound Marketing is the process of turning your website into a source of authority on the Internet for the topic you write about. To increase leads to your business, your content should provide useful information to people who have real problems to solve.
SEO, on the other hand, is about the technical aspects of making your website search friendly. The best way to ensure good SEO is to use WordPress as your web server platform and use appropriate plugins that take care of the technical details on your behalf. Minimally you want:
- an XML Sitemap generator
- an SEO plugin that allows you to create good SEO metadata for each post.
To gel this down to it’s most simplistic terms, SEO is a subset of good Inbound Marketing, and Inbound Marketing is the overall process.
Inbound Marketing is all about content and publishing. Inbound Marketing looks and feels like journalism. You define what you want to say, how you want to say it, who you want to say it to, etc, etc, then you set a publishing schedule and you meet it.
The main idea behind Inbound Marketing is that before you get the attention of human beings, you must FIRST get the attention of the search engines.