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Let us address these two questions separately.
What is Local SEO Marketing?
Local SEO Marketing is a geocentric form of Inbound Marketing. Geocentric means the focus is on a specific geography. Inbound Marketing is the overall process of making it easy for your prospects to find you, rather than you having to constantly looking for them.
SEO Marketing (aka Inbound Marketing)
The process whereby you publish useful and interesting content to your website for purposes of attracting relevant visitors who have an interest in your product or service.
Local SEO Marketing
SEO Marketing done with a focus on a specific geography. In the case of a service business, the location is generally the cities, counties, etc in which the services are offerred. In the case of destination / vacation travel, the location is the location or locations of interest. The destinations, if you will.
Zippe.biz provides Local SEO Marketing training, consulting, and implementation.
How will Local SEO Marketing Help Your Travel Business?
It is fundamentally both easier and cheaper to make it easy for your prospective clients to find you than it is for you to find your prospective clients. More information is provided in the next post.
When your travel business needs more traffic, more leads, and more business, you should talk with us. We can help.