The question as asked gives an incorrect impression. The question implies that Content Marketing is somehow a subset of SEO when in fact it’s the other way around.
Strictly speaking it is not necessary for Content Marketing to include any website visitors who arrive via organic search, but of course layering SEO onto your Content Marketing efforts is very little incremental work which reaps great rewards.
SEO (Search Engine Optimization) is when you ensure the SEO technical parameters (of which there are dozens) are properly set, for your website overall and for each individual web page and blog post.
The purpose of SEO is to help your content be found by people doing Internet searches.
Again I want to be clear, it is theoretically possible for everyone who shows up at your website to show up via a social media site referral or some other form of referral, but if you were to do that you would be leaving out an important piece of the content marketing puzzle.
SEO is a fairly narrow topic focused on the technical aspects of SEO.
Content Marketing on the other hand is a very broad topic that includes (but is not limited to) the following:
- Understanding buyer personas.
- Understanding your customers Buyers Journey (your sales funnel).
- Creating content that is informative and useful to prospects at the various stages of your sales funnel.
- Defining and implementing appropriate Calls to Action (CTAs) on your blog posts and web pages to nudge people into taking the next step in your sales funnel.
- Publishing blog posts that provide useful information and doing so at very regular intervals (as in daily).
SEO is foundational. In spite of what I said earlier in this post, it truly does need to be there, but it’s not the focus of what you do, it permeates everything you do.
Learn more…SEO Needs Link Building