How to create an effective landing page on your small business website.

What is a landing page, how do I make an amazing one on my website?

A landing page on your small business website where a prospect lands  and provides their contact information thereby becoming a lead.

The landing page should provide “consistency” or “continuity” from where they came from. This is best illustrated by an example. If the prospect arrives from a blog post whose Call to Action (CTA) on the bottom says “Learn more about social media marketing“, yet the landing page itself says “Learn how blogging improves your small business marketing” you’ve created a bit of a disconnect.

The same is true if the visitors arrives from a social media post.

Having said that, the landing page on your business website contains information relating to how you solve a problem they need solved with it’s own call to action for the prospect to enter their details for more information.

Therefore…… Every prospect who enter his/her details is someone who decided the benefit (the possibility of you solving their problem) is worth the risk of them providing you their contact information.

A call to action is a particular instruction to make your audience perform a certain task. A common instruction is to fill out a form in order to get something of value (an eBook for example).

But….Creating a perfect landing page is not as easy as many small business owners like.

A landing page on your small business website should inform your business website visitors one main message in just a few seconds. People only stick around when they think there is a reason to do so.

Remember that if your landing page is awkward and poorly optimized, then capturing contact information from leads can fail completely.

 Creating a landing page that is awesome involves the following

  • Your landing page headline should match what your message was to the visitor. Br very clear on the message your give out.
  • Make sure that your call to action button is visually obvious and the action you wish them to take is clearly spell out.
  • Every landing page on your business website should have a specific message and a clear focus.
  • As some people prefer to obtain information via video, adding a short video to your landing page helps inform those people.

Learn more here…

Download the eBook: The 7 Fundamentals of Being Found Online

 

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