In a prior post I explained the defining characteristics of both outbound and inbound marketing.
Because there is so much confusion, I thought it worthwhile to provide specific examples of things that are and things that are not inbound marketing. This is because there is a lot of emphasis being placed on the use of technologies/platforms that provide very little payback.
For a very brief summary, outbound marketing is mass marketing while Inbound Marketing is organic search marketing. Outbound marketing is sending your message into a large audience most of whom do not care, while you only ever meet Inbound Marketing prospects because they do (if they did not, they would never find you).
If you had to choose between devoting time, energy, and money on various activities, would you not choose the activities that attracted the right crowd, in the largest numbers, for the least cost and effort?
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Please understand I’m not saying outbound marketing efforts have no place in your marketing strategy. Inbound Marketing will attract your audience, specific outbound tactics will help keep them engaged.
Inbound Marketing is attracting your audience to your website via organic search. It is nothing more and nothing less than a professionally sounding name for blogging.
Don’t get me wrong, Inbound Marketing is more than JUST blogging. Inbound Marketing is a highly structured, methodological, and systematic form of blogging, whose purpose is to attract your audience to your website and convert some of them into prospects and customers.
For specific examples of what is and is not Inbound Marketing, please click the link early in this sentence.
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