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Sites that Are Not Mobile Friendly are ALREADY Missing Out
I can’t believe how much hype I’m reading about the upcoming Google mobile friendly algorithm update. From the general tone of what people are saying online, this will severely negatively impact sites that are not mobile friendly.
I’m sorry to be the bearing of bad news, but sites that are not mobile friendly are ALREADY being severely negatively impacted.
Before I explain my understanding of what happens today and what will happen after this update is rolled out, let me speak a (very) little on how online marketing works.
Step 1) Attract visitors to your site.
Step 2) Convert website visitors into prospects and customers.
Commerce from online marketing requires the successful completion of both steps.
OK. I’m done speaking about how online marketing works (for this post).
Pre Google Mobile Friendly Algorithm Update
Today when someone conducts a Google search on a mobile device, some of the websites displayed in the search result are not mobile friendly.
When the person on the mobile device selects one of the sites that are not mobile friendly, the navigation is terrible and they leave.
In this scenario, you got the website user past step 1 and were blocked at step 2.
Post Google Mobile Friendly Algorithm Update
After the update is rolled out, when someone conducts a Google search on a mobile device, website that are not mobile friendly will not show in the search result.
In this scenario, you got blocked at step 1.
Which is Worse? Losing Here? Or Losing There?
In either scenario, as the owner of a website that is not mobile friendly you’re losing out. Today you’re losing because the visitors who do arrive via searches on mobile devices do not convert. Later you’ll be losing because the visitors who might have arrived via mobile search don’t.
Your Action Plan?
Update your site. Get it mobile ready. You’re already behind the 8 ball, so there is no need to rush madly into it and risk doing a bad job.
Find a reputable website developer. If you site isn’t currently WordPress, convert to WordPress (for SEO reasons). And just get it done.
You’re already leaving money on the table.
And once you have a great mobile friendly WordPress website….
Do You Want Your Website to be Find-able?
Then you’ve come to the right place. We teach small businesses to do this on the cheap.
We’ll help you, like we’ve helped others before you.