Below is the transcript of the above video for those of you who prefer to read (and for the search engine robots who read better than they listen).

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I’m Kevin Carney, the principal instructor of Inbound Marketing University bringing you today’s Inbound Marketing Minute.

Today’s question is…. What does it really take to get your website to rank high on Google?

There are two sets of activities you need to engage in. One is publishing, the other is networking.

Relative to publishing, what’s most important is quantity, quality, consistency, and longevity.

The reality is websites with more pages tend to rank higher (not always, but most often), websites with better content rank higher.

And better has two aspects, one is better from the perspective of a search engine, how findable is it, and the other is better from the perspective of a human being.

People don’t realize that Google hires human raters to tag websites with “quality” in an effort to provide a “quantification” (if you will) to the subjective experience of quality.

So quantity, quality, consistency is how often you update your website with fresh content, and longevity is how long you’ve been doing it for.

So that’s the publishing side of things.

Networking is sometimes called link building. I prefer to call it networking as I believe that is a more accurate description of the activity.

And the objective here is to attract to your website links, and comments on your blog posts, both of which have a direct positive benefit on the search profile of your website.

Now people don’t “just” like to your website and comment upon it. You interact with them which is why I call it networking, and you do things for them, and they do things for you.

So again in summary, publishing: quantity, quality, consistency, longevity. And networking for links, comments, and social shares.

Social shares don’t have a direct positive benefit to your SEO, it exposes your website to more eyeballs and people might see your website who otherwise wouldn’t, and like it enough to link to it and/or comment upon it.

To learn more, contact us.

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Thank you.

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