What hat SEO consists primarily of publishing good stuff and promoting that stuff to others.

What are the most effective White Hat SEO Methods?

White hat SEO activities can be reduced to two words: publishing and promotion.

Have you ever noticed that news type websites (even for industry specific news) tend to rank higher than business blogs?

Every wonder why?

It’s because they’re very large repositories of quality content that are updated frequently.

When you want your website to rank, you need to turn it into an online magazine serving your industry.

You need to:

  • Publish a lot
  • Publish good stuff (that others find useful)
  • Publish often
  • Keep publishing

However it’s also important that people link to pages on your website. This is achieved through various forms of promotion.

  • Social media promotion
  • Guest blogging
  • Good old fashioned promotion via any means possible

Now I wish to address the on going debate between post quality and post quantity. It’s a false debate. You need both.

Specifically you need to publish some number of really well researched high quality posts that provide high level analysis and offer strong insights. I call these pillar posts.

You also need to publish a steady stream of shorter posts that each answer one question or make one main point. I call these snippet posts.

Your snippets link “up” to your pillars thereby creating a hierarchical link structure internal to your website.

The magic lies in the combination of:

  • Great pillar posts
  • Good snippet posts
  • A hierarchical internal link structure
  • Links from other websites, the higher their authority, the better
SEO Needs Link Building

 

Related Posts

Affordable Small Business Content Marketing is a Community Effort Content Marketing is a Team Sport Toiling away by yourself doing content marketing does get a little tedious. I publish new content every day (well a...
ABCs of Inbound Marketing: Quanity and Quality Increase Search Results Inbound IS permission based! If you monitor the trade press, you have heard conflicting information about what matters most; quantity of posts, or q...
What is SEO? A Primer on Generating Leads Through Online Marketing The Technical Definition From Webopedia.... Search engine optimization is a methodology of strategies, techniques and tactics used to increase the a...
Local SEO Marketing | Which Experts Should You Listen To? Have you ever read something from an industry expert and wondered how they could be so wrong? A recent article published in a leading search marketin...
Solving Problems Improves Your Inbound Marketing Lead Generation Want a Loyal Following? Solve Their Problems The core activity of Inbound Marketing is generating and publishing useful and interesting content, in f...

Leave A Response

* Denotes Required Field