The most basic SEO concepts are how Google rates the quality of web pages and that successful Inbound Marketing looks like journalism more than marketing.

What Are Some Basic SEO Concepts that Enhance Visitor Satisfaction?

This is a two part answer and each part will be addressed separately.

  1. What we call SEO is the technical aspects of a larger effort known as Inbound Marketing, and Inbound Marketing looks more like journalism than it does like “pure” marketing.
  2. Google has clear quality guidelines which most people do not know and are not what most people think.

Inbound Marketing over SEO

While technical SEO is critical to the success of your efforts, being found online is really about publishing. Have you ever noticed that Wikipedia and news websites tend to outrank business blogs? Ever wonder why?

Websites which a lot of high quality content that is updated frequently tend to rank higher than other websites. It’s that simple.

A larger collection of articles and stories provides a wider collection of keyword phrases the website is likely to match for and rank for.

A larger collection of articles and stories increases the odds of something that truly resonates with your desired audience and attracts links.

The daily task here is to publish good stuff that your desired audience will find useful.

What Makes Content High Quality?

Which leads us to the next question of what to publish? What do people find interesting? How does Google rate web page quality?

Maybe it won’t surprise you, but the people at Google work hard to quantify our subjective experience of quality.

They’ve identified what they call “user intentions” for people doing Internet searches and they’ve identified three of them. We search for stuff online in order to:

  • Learn something
  • Find something
  • Do something

And…. relative to a specific search query, the pages that are returned in a SERP meet the desired user intent to varying degrees.

The scale Google uses to rate web page quality is: useful, relevant, slightly relevant, and useless.

So what makes web pages of high quality (and this is from Google, not from me) is how well they help someone learn something, find something, or do something, relative to the keyword phrase they’re searching for.

What does this mean for you?

Answer questions people ask.

Your customers and prospects have asked you questions. Each one is a blog post wDownload the eBook: The 7 Fundamentals of Being Found Onlineaiting to happen.

Go onto online forums and see what questions others are asking (this very post is in response to a question someone submitted on Quora).

And don’t go on and on. This very post risks being too long but I wanted to provide the background on why the answers I’m providing make sense.

Learn More…

Download the eBook: The 7 Fundamentals of Being Found Online

 

Related Posts

ABCs of Inbound Marketing: Maintain Publishing Consistency This article is part of the larger series titled the ABC's of Inbound Marketing. For access to the entire series select the link in the prior sentence...
When Should I Worry About Being Too Repetitive with my Blog Topics? https://youtu.be/8lkd9fDuo-s Below is the transcript of the above video for those of you who prefer to read (and for the search engine robots who r...
Measuring Local SEO Marketing Conversions with Analytics What was intended to be a very short post about how to extract the most critical information from a few free Google tools has become (appropriately) l...
What is the difference between an online magazine and your website? https://www.youtube.com/watch?v=9JoeZb7EnAc Below is the transcript of the above video for those of you who prefer to read (and for the search en...
What is SEO and How does it differ from Inbound Marketing? You've certainly heard the terms Inbound Marketing and SEO, but as the terms are used in different ways by different people, you may be uncertain as t...

Leave A Response

* Denotes Required Field