How to culculate small business website conversion rate

Website conversion rate. How to measure the success of your business

Since your small business website is one of the basic elements of your sales and marketing process, determining your conversion rate gives you an image of how your website is performing.

Conversion rate is nothing new but many small businesses don’t monitor and don’t measure this.

A conversion rate is the percentage of visitors on your website who complete a certain task (download a book, make a purchase or sign up to a newsletter).

Normally, when measuring website success, we look at the total number of visitors per a certain period (Day, Month, Year).

Seeing that you get a certain number of visitors per month, you either feel that your marketing strategy is working or it can be an indicator that you need to do more to attract even more traffic.

But measuring the number of visitors alone without understanding the Conversion rate of your website is of no value to your small business.

Traffic generates sales only when you sell advertising. For the rest of us, conversions generate sales.

While it is important to generate more and more traffic, you must also focus on optimizing your website conversion.

What should you FIGURE OUT when measuring your conversion rate?

The most important thing to figure out is what decision process do people go through in the course of becoming your customer? You then walk people through that process one step at a time.

Conversion to a sale generally includes a few “mini conversions” as you walk people through your process.

The following are conversion activities that may make sense for your website, depending on the specifics of your business.

  • Download an eBook
  • Register for a Webinar
  • Sign up for email updates
  • Make a purchase

If you don’t track these activities, you never know where adjustments are needed.

Learn more…

Download the eBook: The 7 Fundamentals of Being Found Online

 

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