How to Increase small business Conversion Rates

Ways to increase conversion rates for your small business.

What are Conversion Rates?

Conversion Rate can be defined as the measure of prospects (potential customers) who take a specific action relative to your small business. For example, the percentage of your business website visitors who fill out a form, call your business, or purchase something from your small business.

How to Increase Conversion Rates

There are various ways to increase conversion rates for your small business.

Below are several tips to improve your rates.

Customers testimonial increases your conversion rate. These acts like social proof and it makes people increase trust in you.

Contact Information: clearly show your contact information in your website. For example your phone number and your email address. Your physical address also if you operate any form of brick and mortar business.

This naturally increases your conversions as it gives your visitors confidence that you are real.

Offer a guarantee to your customers as this also gives your customer’s confidence and thus increases your conversion rates.

The headlines on your website pages are the first thing visitors read.

Therefore use headlines that catch attention. To test your website headlines, try the Headline Analyzer at

Remember that you can’t improve what you can’t measure so it is very important to truck your conversion rate.

You can use Google Analytics to define and track goal conversions. If (or more likely when) you implement marketing automation, it’s easy to measure the rates at which people respond to specific email messages.

You need to truck your conversion rate on a frequent basis (weekly but at least monthly). By doing this, you are able to detect problems and adjust your approach quickly.

Your conversion rates are extremely key to your small business sales and profits. Therefore, outline the most significant conversion rates for your small business, start measuring them. This is the first step to start improving them.

Learn more here…

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