mobilgeddon, mobile friendly, website ranking

Was Google’s Mobilegedden Algorithm Update Hype? Is Mobile Friendly Not Required?

Prior to Apr 21st, 2015 the Internet was a buzz with news of the upcoming Mobilegedden update from Google. If your website was not mobile friendly, you were truly going to suffer.

However, last week on Quora two people told me they have websites that are not mobile friendly, yet they continue to rank very high in SERPs on mobile devices.

Did Google mislead us?

Google does seem to have a strong track record of actually doing what they say.

As such I believe the search ranking experiences these people are seeing are very likely temporary, and they should seriously consider upgrading their sites to mobile friendly.

I am however curious as to why an update which Google announced was completed on May 1st seems to not yet be fully completed. I also accept I won’t ever know for sure.

And this brings me to the larger point. While we continue to see contradictory statements about what Google does and does not do, there is general agreement about the main trends or themes.

So while there is room to argue or discuss the pros and cons of some specifics, is it really worth the effort?

Or should you simply focus on the processes of generating and publishing useful content?

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