How can you measure your social media marketing impact?

Ultimate guide to measuring your social media revenues

Many small businesses are struggling to grasp the financial benefits social media marketing.

They have no idea whether or not their social media efforts are actually paying off.

Other small businesses aren’t measuring their social media returns because of inability to tie social media to their outcomes, due to a lack of good analytics and an abundance of poor tools.

What you need to understand is that measuring the ROI of your social media marketing strategy in not impossible.

Concentrate of fewer. So how do you track your social media marketing returns?

Define your social media goals

Before you start measuring your return, you must set goals that make sense.

I suggest you start with:

  • cost per lead
  • cost per customer
  • ROI (revenue / spending)

Track & Measure Your Goals

You can easily track leads by using Google Analytics,

Within Google Analytics you can define goals which are specific URLs. I recommend you define a goal for your landing page, and another goal for your Thank You or splash page (the page you display after someone fills out the form).

For tracking sales you take your leads as reported in Google Analytics and see which ones resulted in paying customers.

Track your social media expenses

Figure out your social media marketing ROI by simply dividing your monthly revenues from these customers by the amount of money you spend on social media marketing. You want your social media ROI to be AT LEAST 5 times your spend.

To know your cost per lead, you divide your monthly cost by the number of leads generated

To know your cost per customer, you divide your monthly cost by the number of customers generated.


Knowing these details helps you adjust your spending and make your social campaigns more effective.

Download the eBook: The 7 Fundamentals of Being Found Online


Related Posts

How can I buy traffic to my blog? You have lots of options. The hard part is to figure out which options will be most effective for your business niche and that will take some up front...
ABCs of Inbound Marketing: Consistency is a Primary Success Factor This article is part of the larger series titled the ABC's of Inbound Marketing. For access to the entire series select the link in the prior sentence...
How to successfully improve your customers retention rate According to a Bain & Company study, 60% to 80% of customers who say they're satisfied with a business do not return to buy again. So as you ca...
How to gradually increase your Facebook page followers When it comes to social media marketing strategy, the key to success is to share compelling content published on YOUR website. This should be your ...
How to create a better landing page for your business blog What is a landing page? If you are new to blogging, you may wonder. Have you ever encountered a situation where while browsing, a certain offer pop...

Leave A Response

* Denotes Required Field