Ways to Obtain Traction for Your Early Stage Startup
A prior post titled “Getting Traction and Revenue for Your Startup through Inbound Marketing” explains the critical need for “traction” when you’re seeking investment funding for your early stage startup.
This post shows various ways people do this, and their relative effectiveness.
Also known as getting out there an meeting people. When you’re traveling in the right circles, by which I means you are hanging out where your prospects do, this is very effective.
I for example spend time at events put on for the benefit of early stage startups, because early stage startups benefit from what I teach.
However, you and your team can cover only so much ground by traveling around and meeting people.
People of Influence
This is an extension of networking, but involves refining your focus in an effort to get close to people of influence. Getting the attention of a single person of influence can have an enormous impact on your business.
To use myself as an example, within the startup community this would be pitch coaches, people who run incubators and accelerators, and investors who turn away startup entrepreneurs almost daily.
Social Media Marketing
A lot of early stage startup entrepreneurs I talk to believe social media marketing justifies significant effort because their product or service is so good it’s going to go viral. Although this does happen, it does not happen often, and while there are common characteristics to viral videos, a video that is made to adhere to that set of common characteristics is in no way guaranteed to go viral.
When your content does not go viral, then you are competing for social media networking attention with every other brand out there.
A somewhat disturbing but little discussed aspect of social media marketing is the more connected your social media audience is, the less they see of you, as the social media sites such as Facebook and Twitter and others decrease how many updates are seen when someone sees updates from lots of sources.
Inbound marketing is how to take advantage of the statistic shown in the prior sentence. How you attract more visitors to your website via organic search.
Inbound marketing is using journalism for marketing purposes.
Our standard publishing model is a publisher (and this is true no matter what the media: Newspapers, TV stations, radio stations, and websites) publishes to a desired audience, then sells advertising to brands that desire access to that audience.
Inbound marketing is when you do that via your website (as organic search does not work with any other media) and instead of selling ads, your directly sell your products and services.
Does your early stage startup need some traction?SEO Needs Link Building