Tools Make SEO Easier, but They Cost
First let me explain that there are two broad categories of SEO tools, tools that help you do, and tools that help you monitor.
Tools that help you monitor are plentiful and Google provides two great tools for free. They are:
- Google Analytics
- Google Webmasters Tools
What I’m focused on are tools to help you do better SEO (actually do better Inbound Marketing).
The 800 pound gorilla in the room is HubSpot, and while HubSpot reps have told me many small businesses find success with their tools, their definition of “small” and my definition of “small” may be different.
Although HubSpot has a $200 a month starter package, it allows only 100 contacts in the DB and as such is only suitable for the smallest of businesses. Their next tier up is $800.
Most small businesses I talk to can’t afford $800 for a tool, they can maybe budget $800 a month for an outsourced solution, but unfortunately that budget does not buy any business and effective solution. It’s not enough money.
What is the Alternative?
Use very low cost or free tools, and learn how to use them.
If you know how to use them, these tools are fine.
The issue is knowing how.
You can Pay with Money or Pay with Time and Effort
Although Inbound Marketing does cost, after a while it will pay you back enormously compared to the money, time, and effort you put into it.
The problem is focusing on generating sales next week as well as next year.
Focusing on long term sales can feel like robbing Peter to pay Paul.
Paying with Sweat Equity May Cost Less Than You Think
If so, you’ve got enough to get going.
Learn More…SEO Needs Link Building