How to generate leads for small businesses

Tips on how to discover your leads for small businesses

The basic task of a small business marketer is to create qualified leads, and nurture those leads through to a sale.

As a small business, you probably often think on how best drive these leads to your business.

Doing so is both easy and hard. It’s easy to understand what to do, it’s hard to to do it consistently as part of your daily routine.

The following are some tips to help you discover where to find more leads.

Both in terms of strategy as well as day to day activities.

Customers targeting.

Identify audiences who could benefit from your products or service, and be as specific as you can.

Do you sell to married women with children? Do you sell to elderly couples looking to downsize their home? Do you sell to people who love to fish?

Leave no stone un-turned.

Create content having in mind all of these potential audiences. Also remember to publish your content on your website, and to promote that content on the channels (social media sites) they frequently visit.

Deeply understand your audience.

Here you need to think like a potential customer. If you find it hard to put yourself in their shoes, work with someone else to help you.

Think about the lifestyle of your potential audience.

Ask yourself these questions. What beliefs and values do they hold? Where do they need help?

Talking to recent customers is a good way to elicit this information, but of course it’s hard to ask directly for beliefs and values. Ask open ended questions and listen to what they say.

Having a deep understanding of your potential customers helps you to connect with them on their key issues and pain points. Answers to the questions above allows you do more successful targeting.

Engage your team.

This helps you brainstorm new things on your marketing strategies.

Having discussions with other members on your small business helps you to look at your questions (about your ideal customers) from perspective other than yours.

Try the tips above and you will surely discover a number of potential customers to your small business.

Learn more here…

Download the eBook: The 7 Fundamentals of Being Found Online

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