Tips on how to create engaging email content for businesses

Building a relationship with your customers takes time, but the payoff down the road is huge.

Email is a tool to help you do just that.

As a small business, you know this even if you don’t think of it often. You get emails from businesses, some of which you pay attention to.

The following are tips to make your emails stand out and build a stronger relationship with your customers.

Title

You don’t get a second chance of make a first impression. Your title should catch their attention if you have hope of them opening and reading your email.

Use the Coschedule Headline Analyzer tool to build better titles.

Value

Say something useful. Provide good information. If “it’s” been said a thousand times before, don’t say it. Say something else instead.

In today’s hyper connected world, information and education helps you sell.

Personalization

Your potential customers should be at the center of your conversions and personalization helps you achieve these.

You achieve personalization in a variety of ways:

  1. Segment your list so people with different interests get different emails.
  2. Implement marketing automation so the email series they receive is triggered by an event they did (such as download an eBook or register to watch a video), and then adjusts (through if-then statements) to what they did and did not read and what actions they did and did not take.

Honesty

Honesty for small businesses is precious.

When telling out your story to your customers or when you are demonstrating the values of your small business, be honest. If you promise to send one email per week to your subscriber, then make sure you do that.

By being open with what you to offer and what you want from your visitors in return helps you position your business as reliable.

And always remember that if you promise something to them, please fulfill the promise. Doing this helps you build trust with your customers, and make them prioritize your emails.

In conclusion, turning your emails into conversation help you increase email engagement with your potential customers.

Learn more here….

Download the eBook: The 7 Fundamentals of Being Found Online

 

Related Posts

Blogging for Business and Internet Marketing are the same thing Blogging for business is serious business. It is also know by a bunch of different names: Content Marketing Internet Marketing Inbound Marketi...
How to increase authoritative websites that links to your pages Link building is an essential part of search engine optimization. Increasing the number of relevant and authoritative websites that links to your w...
Inbound Marketing: The Structure and Format of a Strong Pillar or Anch... But First..... Tiered Links First let me talk a little about tiered links. What they are and why they matter. Links from one webpage to another ar...
Importance of landing pages to small businesses marketing strategies Inbound marketing strategy: Landing Pages A landing page is a web page that you to obtain information from your website visitors. For people who se...
The Meaning of “Customer Experience as Content” to Grow Yo... Is There Such a Thing as "Too Many" Buzzwords? I came across a very recent article that claims "Content is King" is off target, that what really matt...

Leave A Response

* Denotes Required Field