inbound marketing, publishing consistency, search signals

Tips for Publishing a High Quantity of High Quality Posts for Your Inbound Marketing

This is the 2nd article in a two part series:

Part 1: How Do You Maintain Sufficient Quantity of High Quality Blog Posts?

Tips for Finding Fresh Content Ideas Every Day

As stated in part 1 (and elsewhere on this site, many times over), to improve your Google ranking and to attract more visitors via organic search, you need to publish fresh content to your website every day, and preferably two or three times a day.

Don’t worry. Interesting and useful posts do not need to be long. Snippet posts (the bulk of what you’ll publish) should be 200 to 250 words in length and if you’ve got a long article to write, break it up into a two or three part series.

Anyway, you still need a steady stream of ideas for fresh content.

Below are tips to ensure you never run out.

Think Like a Journalist

Inbound Marketing looks like journalism. Be always on the lookout for story ideas. Carry a 99 cent pocket notebook or a smart phone with a voice recorder app with you at all times. When an idea bubbles up, write it down (or voice record it).

Subscribe to Email Newsletters

I subscribe to somewhere between 50 and 100 newsletters from various people in my industry. I have a filter that sends them all into a folder I’ve created. When I set down to do my daily writing, I open that folder and start scanning.

I typically only have to scan 4 or 5 emails before a blog post idea bubbles up.

Set Google Alerts to be Delivered Daily

This is similar to the idea of subscribing to email newsletters, but rather than a newsletter each alert generates a daily summary of what a Google search on the stated topic produces. I have maybe 10 to 12 Google alerts, and each day I receive one email summary of search results per alert. These also go into that same email folder described above.

Ask

Ask on social media and perhaps even go so far as to create an “Ask us” page on your website. Each question you receive is a future blog post.

To Learn More…

Download the eBook: The 7 Fundamentals of Being Found Online

 

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