The Benefits of Content Marketing

It’s hard to not have heard about the amazing benefits of effective content marketing. Content marketing grows your website traffic, increases your visibility, and fills your sales funnel with high quality leads.

So why are so many small businesses not having success?

The short answer is cost.

Without Traffic, Everything Else Doesn’t Matter

In order for your landing pages to be seen and your offers to be considered and your Contact Us forms to be filled out, it’s critical that visitors are coming to your website.

Believe it or not, a lot of content marketing services do not put enough effort into this.

Why? Because the required effort is significant.

Effective Content Marketing is Expensive

Websites that are updated multiple times a day attract more traffic and more leads than websites that are updated less often (as in weekly).

What does it take to publish 3 short yet informative blog posts to your website every day?

It takes focus, it takes dedication, it takes consistency, and it takes persistence.

You don’t get that for $500 a month. You get that for $3,000 a month.

Yet at that price, Inbound Marketing is beyond the budget of most small businesses.

Is There Another Way?

Yes, and it’s called Sweat Equity.

Do you have someone either within or closely attached to your business who can put in 7 to 15 hours a week?

When you do, you can do this in-house for significantly less money, but the thing is, the effort must be focused, consistent, and on-going.

You also need to learn about link building.

SEO Needs Link Building

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