How to improve your customers experience

The power of valuable customer experience to small businesses

You don’t need me to tell you that great customer experience attracts even more satisfied customer to your small business. But perhaps you don’t often stop to think why.

You’ve certainly heard that acquiring new customers is expensive, but have you ever quantified how expensive?

According to those infamous studies, it costs AT LEAST 5 times as much to acquire a new customer than it does to retain an existing one.

This is the primary reason why customer experience is so important. The fact that customers who are delighted often bring you new customers is the icing on your cake.

How does your website relate to customer experience?

You may not think it does, but you would be wrong. If your website is not the go to place for your prospects and customers to get answers to their questions, you’re leaving money on the table.

While it’s true that what we can Inbound Marketing is marketing and marketing is often considered to be peripherally related to the customer experience, the content on your website “just” sits there and is available to people all the time.

By making it truly useful, you not only attract new customers, you better retain existing ones.

Why should you think about your customers?

Focussing too much on acquiring new customers without keeping existing customers in mind may lead to customer churning. This happens when you places more emphasis on driving leads and building a perfect purchase journey but reducing focus on delighting existing customers.

At Inbound Marketing University, we believe a well-functioning lead generation engine is critical for any small business. We also believe it’s important to not only focus on lead generation but also on building and deepening relations with your existing customers.

As with any business, you need to be thinking about the lifetime value of your customers rather than just about getting new customers on board.

So how do you make sure that you are thinking about your customer’s long term needs?

Take all your lead generation and acquisition strategies within your marketing automation and apply them to expanding your customer relationships.

Check in. Ask questions. Make suggestions. Generate content that has value to them even if it has not value to prospects.

By doing this, your customers will get long term value from you, thus building your reputation.

Balance all your marketing efforts across all of your marketing functions i.e build your brand, drive quality leads, AND nurture current customers.

Learn more here…

Download the eBook: The 7 Fundamentals of Being Found Online


Related Posts

What are the importance of live streaming videos to small business? Video marketing is an effective small business marketing strategy. This is because the costs of making and hosting videos have plummeted. People now s...
Case Studies in the Effectiveness of Lead Nurturing through Email Mark... Nurturing Leads via Email Simply Works! I've personally tried many different forms of marketing and I speak to others who've tried even more. One thi...
Worth of inbound marketing to small businesses towards success. Importance of inbound marketing to small business As a small businesses owner, it will help you to realize the effectiveness of inbound marketing i...
Is your Call to Action not working? This might be the reason Calls to action (CTAs) are an essential part of every small business website. Effective CTAs is what turns your website visitors leads. What encour...
Internet Marketing Strategy | Backup Plugin Benefits SEO: Captcha This post is part of a series about the Internet marketing strategy I call Inbound Marketing, as well as part of a sub-series on the technical aspects...

Leave A Response

* Denotes Required Field