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Growing Your Website/Blog Traffic
In some ways attracting more traffic to your website/blog has been somewhat of an arms race.
Website managers find interesting ways to game the system. The web spam team at Google then finds ways to undo the ones they feel are inappropriate.
Examples from the Past
Once upon a time (as in four years ago) you could simply find a service on the web that would sell you high quality back links. The owners of these link networks would find ways to create high Page Rank (PR) value websites (sometimes through buying ads, sometimes through organic traffic). They would create dozens if not hundereds of them.
Then they would create huge directories on those web servers conceptually similar to a phone book. You would then buy slots in their directory.
For months, even years, this worked very well. Google then decided back links from these link networks were not in any way indicative of the quality of the content, so they updated their algorithm to not provide “Google Juice” to people who bought these links.
Guest blogging is publishing a post on the website of someone else which contains a link back to a page on your website. At first it was a legitimate way to increase your audience. People guest blogged on the websites of people they knew and people only allowed people they knew to guest blog.
Then as with link networks, guest blogging became a commercial enterprise. Companies (for some reason it seems a disproportionate number of these firms are in the UK) sell back links via guest posting to their clients.
When a client buys these guest post back links, the company then finds relevant websites around the web where they ask for permission to submit a guest post in exchange for a back link.
Now that guest posting has become spammy, Google has updated their algorithm to derank those links and sites.
Continued in next post….
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