language of inbound marketing, seo, content marketing, organic search, visitors, page views

The Language of Inbound Marketing, Growing Traffic, and Lead Generation

The Language of Inbound Marketing

This page which attempts to provide understandable definitions for The Language of Inbound Marketing will grow over time, and is nothing more (or less) than a glossary of Inbound Marketing terms. If you see a term below that is not yet defined, it is because I put it in here so as not to forget, and will define it later.

Inbound Marketing

Inbound Marketing is the process of attracting your desired audience to your website and converting some of those website visitors into prospects for your business. The core activity of Inbound Marketing is publishing stories and articles that are interesting and more importantly USEFUL to your desired audience. Almost everything you publish is published on your website.

Content Marketing

Content Marketing is similar to Inbound Marketing, but not identical. Content marketing is publishing interesting and useful stories and articles, but not necessarily on your website.

Internet Marketing

Internet Marketing is a generic term used to describe various aspects of marketing on the Internet. It includes Inbound Marketing, Content Marketing, Native Advertising (paying to put articles in news websites where the story is really an ad), and Pay per Click advertising which is a form of paid advertising.


Search Engine Optimization has two definitions in common usage that are similar but not identical:

SEO #1

The technical aspects of making your website and the individual web pages on that website easy to “crawl” by the search engine bots. The technical aspects of making your site search engine friendly and easy to find and index.

SEO #2

Publishing stories and articles on your website that are written for humans, and formatted for search engines. You strike the right balance between appealing to people and appealing to the search engines.

Local SEO

A hyper local form of SEO, where the base practices are extended by activities necessary to attract visitors via local search who are local.

Organic Search

Organic search is visitors who arrive on websites as a result of a search query, but NOT as result of then clicking on a paid ad, which appear on the top of the page and on the right side of the page. The organic results are below the sponsored results.


Search Engine Result Page: What you see in response to a search query. All those Google algorithm updates you hear about are for purposes of increasing the quality of your SERPs.


A post is an article or a story. If you think of a newspaper as a website, a post is one story.


The number of people who show up on your website during a given time period, be it a day, a week, a month, or whatever.

Page Views

The number of pages viewed on your site during a given time period.

Bounce Rate


Sales Funnel



Google Webmasters Tools

Google Analytics

Learn More About Inbound Marketing…

SEO Needs Link Building


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