Inbound Marketing is a Subset of Local SEO
Inbound Marketing and Local SEO don’t intersect per se, one is a subset of the other.
Everything you for Inbound Marketing you also do for Local SEO:
- Publishing content to your website that you believe will be interesting and useful to your desired audience.
- Format it properly for good SEO (the thing to remember is you write for people, and format for search engines).
- Do so often (as in every day, preferably twice).
- Keep at it.
- Share the best of it via social media
But, in addition to the activities listed above, there are some extra things you need to do.
The Local SEO Activities Beyond Inbound Marketing
- Claim your business listing on Google Business Listings, which is now called Google My Business.
- Synchronize the various directories on the Internet where you businesses name, address, and phone number are displayed. See below for more information on how to make this easy on your.
Along with some basic SEO stuff, you also want to include the city and state of your business where indicated below:
- In the title tag of your webpages and blog posts.
- In at least one of your each blog post heading.
- Within the body (content) of your webpages and blog posts.
- In the alt text of all images used anywhere.
- In the URL.
Synchronizing Directory Listings
By directory listing I mean Google My Business (formerly known as Google Business Listings), Yelp, the BBB, whitepages.com, yellowpages.com, etc, etc.
This can be a truly daunting task as simply knowing all the directories your business is listed in can be difficult.
Fortunately there are inexpensive services that do this for you, for very little money.
Universal Business Listings (ubl.org) does this for $79 a year (their Essential package).
There is one caveat and that is it takes time. The various directories all agree to sync to UBL, but at various intervals. Some sync monthly, some sync twice a year, and no one publishes a list of which directory syncs when. So you pay your $79 and wait for it to happen.