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The Importance of Titles in Increasing Your Web Traffic and Generating Leads

Well Formed Blog Post Titles Are Critical

If you’re heard it once, you’ve heard it a thousand times. Blog post titles are critical to the success of your Inbound Marketing efforts.

I’ll use as an example a recent blog post by Neil Patel of QuickSprout.

37 Point Checklist: How to Create Content That Will Increase Your Traffic by Tomorrow Morning

What is most interesting about this title is the following paragraph in the body of the post:

Follow the tips below, and you’ll increase the likelihood of your content being shared, which will help you generate traffic.

That statement in the body of the post is very true, but is a bit different from the “by Tomorrow Morning” part of the title.

Following his 37 suggestions is a good thing to do, and although it might increase your traffic by tomorrow morning, it’s more likely to increase your traffic over time, through consistent application of the principals.

Why is That a Good Title?

Titles serve two very important purposes:

  1. They let the search engine robots know what your post (and hence your website) are about.
  2. They catch the attention of people.

Let’s Review the SEO Friendly Parts of That Title

The SEO friendly (or SEO strong) parts of a title are words and phrases that real people enter into search engine query pages. The SEO strong parts of this title are:

  • Checklist
  • How to create content
  • Increase your traffic

People do enter these words and phrases (and combinations thereof) as search queries.

Let’s Review the People Friendly Parts of That Title

They are:

  • 37 point checklist: I don’t know why but our human minds love lists. Buddhist writings contained lists starting about 1,000 years ago. They knew (know).
  • by Tomorrow Morning: Although this could be seen as a false promise, it’s not a promise but a possibility. It could happen, but either way, the idea of this is enticing.

Blog Post Title Conclusion

What’s important is striking the best balance. Your blog post titles MUST be SEO strong and absolutely must contain phrases people enter into real search queries, and hopefully more than one of those strung together.

Want to Learn More?

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