Meta descriptions are the "headlines" of the post that shows in the SERP. It needs to say some form of "pick me".

The Importance of Setting Strong SEO Meta Descriptions

Start Video Transcription

Hi,.

I’m this is Kevin with Inbound Marketing University.

Today’s Inbound Marketing Minute talks about Meta Descriptions.

You will hear people say that meta descriptions do not matter.

And you will also hear people say that meta descriptions are critically important.

So how can that be?

What’s happening is they’re not talking about the same aspect of the meta description.

People who focus on what it takes to obtain a high search engine ranking in a search engine result page are correct when they say that meta descriptions do not matter.

Meta descriptions do not improve your ranking in the SERP or make your website easier to find.

However when someone is looking at a search engine result page and they’re trying to figure out which website to link through to, meta descriptions are critically important.

So whether meta descriptions don’t matter or are critically important depends on… specifically what it is you’re talking about.

Now I’m of the opinion that being picked over other pages in the SERP is critically important, and therefore meta descriptions are critically important.

The next video will talk about how to create a strong meta description.

If you have questions in the meantime, please submit a comment below or fill out the contact us form on our website, which is InboundMarketingUniversity.biz.

Thank you.

End Video Transcription

Learn more about Inbound Marketing…

Download the eBook: The 7 Fundamentals of Being Found Online

 

Related Posts

Local SEO Marketing | Generate Leads by Answering Questions Like you, your prospects for your business go online to find answers to their questions and solutions to their problems. You can (and should ) use th...
To Google Highest Quality Content Means Most Useful to Desired Audienc... Quantifying the Subjective You've heard Google rewards the best content with a high search engine ranking. Yet "best" is subjective. Different peo...
How Native Advertising and Inbound Marketing both Increase Your Audien... What is Native Advertising? In case you have not yet seen the John Oliver evisceration of the very idea of Native Advertising, it is below, but in su...
Pay for Results Lead Generation via Organic Search Marketing How many organic search engine marketing stories have you heard where the company takes money and never delivers results? Why is this? Partially...
Most Important Personality Traits of a Great Content Marketing Person Personality Traits of Great Content Marketers This is a continuation of a prior post that identified four important traits of; good storytelling, cur...

Leave A Response

* Denotes Required Field