inbound marketing website, website security

The Importance of Securing Your Inbound Marketing WordPress Website

Securing Your Inbound Marketing WordPress Website

Website security gets a lot of press when the computers of Home Depot, or Chase, or Sony Pictures are compromised and credit card information is copied.

But what does it mean for you and your Inbound Marketing website?

Why Harden a Public Inbound Marketing Site

If everything on the site is intended to be found by any and every interested Internet user, why the concern for security? After all, the purpose of an Inbound Marketing website is to found, crawled, and indexed, so when someone does an Internet search query, some of them wind up on your website.

The issue is not privacy of the data, but the integrity of the system.

While the data is not private, in order for your website to be found, crawled, and indexed it must be up and running. Additionally, when it does show up in a search result and someone selects a page on your site within that search result, you want your website to load.

System Intrusion is a Game to Some

The issue is breaking into websites is a game to some people, and very few skills are needed. There is free software available to anyone that makes the process easy for people with very weak technical skills.

Being a Smaller Target to Hackers

Which makes the key nothing more than being less of a target. The same is true in the physical world. The house with the motion sensor lights and the big dog bowl outside with the name “KILLER” written in large letters is less likely to be broken into than a house without either.

Fortunately for WordPress websites, hardening your site against attack is both simple and cheap.

There is a detailed articles elsewhere so rather than me go over the details here, please click the link below.

How to Easily Secure WordPress Site with Wordfence Security Plugin

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